Omni-Channel Law Firm Marketing: Lessons Learned by Brian Hansen & Kristaps Brencans (2024 Lawyer Marketing Trends)

Join Kristaps Brencans as he engages in a dynamic conversation with Brian Hansen, the co-founder of Rocket Pilots – a leading digital marketing agency. In this insightful episode, Brian shares invaluable strategies to supercharge your local SEO and delves into the intricacies of effective legal marketing.

Highlights:

·       Local SEO Strategies: Discover the importance of local SEO and its profound impact on map rankings. Brian unravels key tactics to enhance your online visibility in local searches.

·       Google Business Profile Optimization: Gain insights into optimizing your Google Business Profile for maximum exposure. Learn how small tweaks can make a significant difference in your online presence.

·       Link-Building and Local Sponsorship: Brian sheds light on the critical role of link-building and unveils a unique approach to local sponsorship opportunities. Find out why these tactics contribute to success in map rankings.

·       Local Sponsorship Quantity: Understand the ideal number of local sponsorship opportunities and their lasting impact. Brian shares actionable insights to keep your local strategy effective and manageable.

·       Favorite Link-Building Strategy: Dive into Brian's preferred link-building strategies, emphasizing the power of relationships in the digital marketing landscape.

·       Surprising Lead Generation Channels: Explore unexpected channels for lead generation, such as leveraging Facebook for class action lawsuits. Brian reveals how unconventional approaches can yield significant results.

Conclusion: Whether you're navigating local SEO challenges or refining your legal marketing approach, this podcast provides actionable insights from an industry expert. Tune in for a wealth of knowledge that will empower your digital marketing efforts.

Connect with Brian Hansen and Rocket Pilots

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)

Chapters

• 0:00 Introduction
• 2:45 Importance of Local SEO for Law Firms
• 10:12 Link-Building and Local Sponsorship
• 14:45 Quantity and Impact of Local Sponsorship
• 22:30 Brian's Favorite Link-Building Strategy
• 25:30 Surprising Lead Generation Channels
• 27:01 Speculations on the Future of Search Marketing
• 39:00 Conclusion and Connecting with Brian Hansen