How Authentic Content Drives Local SEO: A Deep Dive Into E-E-A-T with Dennis Yu

Hi there! Thanks for stopping by again today!

In this episode, Kristaps speaks with digital marketing pioneer Dennis Yu, who has a rich history in search engine engineering and digital marketing, having built analytics at Yahoo and spent billions on Facebook ads. Dennis shares insights into his shift to local digital marketing and offers valuable strategies for law firms and other local businesses to enhance their online presence.

 You can expect to walk away from this with a richer knowledge in the following:
 

1. Importance of Authenticity in SEO
2. How to think about Google’s E.E.A.T. Guidelines
3. Practical SEO Strategies
4. Role of Engagement Signals
5. Sneak peak into Dennis’ Are You Googleable?” Project

Enjoy and do share your thoughts on local SEO! We’d love to hear from you!

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)

Chapters

• 0:00 Introduction to Local SEO
• 2:45 Understanding Google's E-E-A-T.
• 7:30 The Role of Content in Local SEO
• 13:10 Strategies for Authentic Content Creation
• 18:55 Leveraging E-E-A-T for Business Growth
• 23:35 Common Mistakes in Local SEO
• 28:20 Future Trends in Local SEO
• 33:45 Q&A and Final Thoughts