Mastering Digital PR for Attorneys- From Creative Campaigns to Link-Building Success

What does it take to launch a digital PR campaign that gets people talking about your law firm? In this episode, Kristaps Brencans teams up with digital PR pro Mark Rofe to dig into the magic behind wildly successful PR stunts and SEO-boosting campaigns. Mark shares his playbook for grabbing journalists' attention, finding the right media contacts, and creating buzzworthy stories—like the infamous “single billboard” that landed him on Jimmy Fallon and The Ellen Show.

Mark discusses how creative digital PR campaigns—like a hypothetical "$1 divorce" promotion—could generate buzz and set law firms apart in a highly competitive market.

Tune in to discover:

1. How to develop story angles that resonate with journalists
2. Tips for building targeted media lists and pitching journalists effectively
3. The power of PR stunts in traditional industries like law
4. How digital PR supports SEO and the importance of consistency

Ready to transform your digital PR strategy? Hit play to learn from one of the best in the industry!

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)

Chapters

• 0:00 Introduction to Mark Rofe & Digital PR
• 1:35 Making Data-Driven Stories Engaging
• 4:10 Choosing the Right Media Angle
• 7:05 Finding Journalists’ Contact Information
• 10:15 Building a Targeted Media List
• 12:30 Common PR Mistakes and Lessons Learned
• 14:35 Effective PR Outreach Tips
• 17:05 Mark’s Billboard Stunt and Viral Success
• 18:45 Creative PR Stunts for Legal Marketing
• 21:55 Leveraging Landing Pages for PR Campaigns
• 23:14 Evaluating the SEO Impact of Digital PR
• 24:30 The Importance of Consistency in PR Campaigns
• 26:05 Final Takeaways for Attorneys on Digital PR