Law Firms On The Map

Does Your Law firm Need A Chief Marketing Officer?

Season 3 Episode 4

Episode Summary

In this solo episode, we'll do something a little different where Chris will discuss the critical factors law firm owners should consider when hiring a CMO. We break down the differences between a full-time and fractional CMO, the importance of understanding marketing fundamentals before hiring, and practical steps to ensure a successful transition.

Key Takeaways

Do You Really Need a CMO?

  • Signs your law firm is ready for a CMO.
  • When a fractional CMO makes more sense than a full-time hire.

Understanding the Role of a CMO

  • What a CMO actually does in a law firm setting.
  • How a CMO can help optimize vendor selection and marketing strategy.

Common Hiring Mistakes to Avoid

  • Why law firm owners need to understand marketing before hiring a CMO.
  • The risks of hiring too early or without clear expectations.

Transitioning from Fractional to Full-Time CMO

  • How to assess when your firm is ready for a full-time marketing leader.
  • Steps to ensure a smooth transition.


If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)

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